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Julio Bandera, real estate advisor in Playa del Carmen

Playa del Carmen, Riviera Maya

Real estate,
no smoke.

I'll tell you what makes sense and what doesn't. Pre-sales and land in the Riviera Maya, with net numbers.

New on Sin HumoA good advisor keeps learning every day

28

years in the market

2

active developments plus land

Service in English and Spanish

What other agents won't tell you.

  1. The return you're sold is gross.

    After management, platform fees, taxes and HOA, the net is usually much lower. I'll run it for you before you sign.

  2. A pre-sale carries risk.

    Permits, a PROFECO-registered contract, construction progress and who the developer is. We review it together, point by point.

  3. Not everything for sale is right for you.

    If a project doesn't fit your goal, I'll say so. I'd rather lose a sale than lose your trust.

Numbers, no smoke

What does it really earn?

Move the numbers. See the gross return you're promised and the net return you actually get.

MX$2,500,000
MX$1,389
Yearly occupancy
Where you pay taxes

Occupancy sources

Estimate based on public sources and editable assumptions. Not tax advice or a guaranteed return.

Gross return

10.7%

What's usually advertised

Net return

3.4%

After costs, taxes and closing

You keep per year: MX$89,951

See the breakdown
Management (25%)
−MX$67,176
Booking platform (15%)
−MX$40,305
Lodging tax (6%)
−MX$16,122
Income tax (4.0%)
−MX$10,748
HOA fees
−MX$44,400

Get the full breakdown

I'll send you the line-by-line math on WhatsApp and how it changes for each project.

With country code. E.g. +1 312 555 0199

By sending you accept the privacy notice.

Sin Humo, the podcast

Julio and Daniel Sodá talk real estate investing with no filter: the good, the bad and what nobody tells you. In Spanish.

Ask Julio a question

The best questions get answered in the next episode. I'll let you know when it's out.

With country code. E.g. +1 312 555 0199

By sending you accept the privacy notice.

A good advisor keeps learning every day
The price is not the only cost: what else do you pay?
Advisor or salesperson?
The truth about investing

Why Playa del Carmen

annual home price growth in Playa del Carmen
+11.7%
Índice SHF 2T-2026, vía Ruptura360 (2026-08-17)
tourists visited Quintana Roo in 2025
20.2 M
Gobierno de Quintana Roo, vía Crónica (2026-06-23)
growth of Solidaridad's population from 2010 to 2020 (159k to 334k)
×2
INEGI, censos 2010 y 2020 (2020)
yearly passengers projected for the Tren Maya by 2030
4 M
Programa Institucional 2025-2030, vía El Imparcial (2025-10-15)

+39.7%

And what you also need to know

one-year growth in Playa del Carmen vacation rental supply.

More supply means more competition for every booked night. That's why everything here is calculated with net numbers and conservative scenarios.

Airbtics, sep-2025 a ago-2026 (2026-10-16)

How buying with me works

  1. We talk about your goal

    Rental income, appreciation, living or legacy. Budget, timing and how you'll pay.

  2. I show you what fits

    A few options, with net numbers and the risks explained plainly.

  3. We review everything before signing

    Permits, contract, the bank trust if you're a foreigner, and closing costs.

  4. I stay with you until handover

    Construction progress, deed signing and whatever comes after.

The no-smoke pre-sale checklist

12 things to check before reserving any pre-sale condo.

Get the checklist

With country code. E.g. +1 312 555 0199

By sending you accept the privacy notice.

Tell me your budget and I'll send you options.

I reply personally on WhatsApp. No email chains, no bots.

With country code. E.g. +1 312 555 0199

By sending you accept the privacy notice.

Investing in Playa del Carmen, no smoke